Ooreka is a content-based websites editor. Through finely targeted content, SEO careful grooming and an industrialized website framework, we were able to built 460 websites on 460 different subjects and an audience up to 20 millions UV / month.
Day to day, I would:
- Collect business needs and input from CEO & marketing people to match it with user needs
- Functional conception of all the features on the websites: (information architecture, user and feature workflows, specs, etc.)
- Responsive design UX/UI: wireframes, prototypes, design system, etc.
- User research: AB testing campaigns, lab usability tests, AT internet data analysis, etc.)
- Close collaboration with the CTO to ensure the platform performance and the functional industrialization of the CMS and the websites
- Brand management: visual identity, print ads, radio ads, presentation videos, etc.