Solène Tessier

Solène Tessier

UX-UI • Product Design Manager • Brand Designer

4Mar

Product Design – Ooreka.fr

Product Design – Ooreka.fr

DESCRIPTION

Ooreka is a content-based websites editor. Through finely targeted content, SEO careful grooming and an industrialized website framework, we were able to built 460 websites on 460 different subjects and an audience up to 20 millions UV / month.

Day to day, I would:

  • Collect business needs and input from CEO & marketing people to match it with user needs
  • Functional conception of all the features on the websites: (information architecture, user and feature workflows, specs, etc.)
  • Responsive design UX/UI: wireframes, prototypes, design system, etc.
  • User research: AB testing campaigns, lab usability tests, AT internet data analysis, etc.)
  • Close collaboration with the CTO to ensure the platform performance and the functional industrialization of the CMS and the websites
  • Brand management: visual identity, print ads, radio ads, presentation videos, etc.

ANNONCEUR

Ooreka

TOPICS

LAUNCH PROJECT
10Avr

Users Tests • Trouver une plante

Users Tests • Trouver une plante

DESCRIPTION

One year after launching the very first version of the “Trouver une plante” (Find a plant) feature, we decided to iterate and improve it.

As a team, we weren’t able to converge on what was needed and what were the priorities. So I proposed and launched a users tests to audit the current feature.

The first test was a qualitative lab usability testing:

  • 8 female / male users between 25 and 50 years old
  • 45 min of moderated testing including pre and post-survey
  • Thinking Aloud method
  • Fully recorded tests sessions (screens & testers)

Following the tests, a feedback workshop allowed us to extract the highlights of each interview and sort them by main topics.

postit2

A second test was launched to get some behavioral and user needs insights by the way of a quantitative survey.

Finally, a detailed report on the test was delivered highlighting key focal points, pain points and recommandations on the functional and design decisions to be undertaken.

That work was the basis of the next phase:

  • adding criterias the multi-criteria search-engine
  • redesigning the results page including more photos
  • reorganizing the sections within the plant page

ANNONCEUR

Ooreka

TAGET USERS

Debutant to advanced gardener

TECHNOLOGIES

LAUNCH PROJECT