Remote user testing at Pagesjaunes

DESCRIPTION

As it often happens in a team, everybody has an opinion on design. In that context, it can be difficult to choose between different strategies, concepts and ideas.

Designers are often at the end of that chain of opinions and it makes their work less efficient and more frustrating.

To smooth those pain points and multiply user feedbacks sources, we introduced a new tool in the team: a remote user testing platform, Testapic.

I’ve been managing that approach by:

- Upgrading my skills & knowledge on user testing
- Supporting UX and UI designers on their projects by proposing appropriate user tests, survey, etc.
- Building the test’s strategy tailored to each need and writing the protocols
- Analysing and interpreting the results (videos, data, verbatims)
- Recommend courses of actions pertaining the test results
- Counseling other teams in Solocal Group at large

I’ve launched some 70 tests by now of various types: videos on a live website / app or on interactive prototypes, survey on a live website / app or on interactive prototypes, behavioral survey, pick and choose questionnaire, Attrakdiff questionnaire, etc.

I’ve also created a reference document on remote user testing and trained all the designers on the team (in case I wouldn’t be available to support them).

ANNONCEUR

PagesJaunes

Product Design – Ooreka.fr

DESCRIPTION

Ooreka is a content-based websites editor. Through finely targeted content, SEO careful grooming and an industrialized website framework, we were able to built 460 websites on 460 different subjects and an audience up to 20 millions UV / month.

Day to day, I would:

Collect business needs and input from CEO & marketing people to match it with user needs
Functional conception of all the features on the websites: (information architecture, user and feature workflows, specs, etc.)
Responsive design UX/UI: wireframes, prototypes, design system, etc.
User research: AB testing campaigns, lab usability tests, AT internet data analysis, etc.)
Close collaboration with the CTO to ensure the platform performance and the functional industrialization of the CMS and the websites
Brand management: visual identity, print ads, radio ads, presentation videos, etc.