EXPERIENCE
> 2022
Head of Product, Design & Communication
EthiFinance
I am currently employed at EthiFinance, a European rating agency specializing in both financial and non-financial sectors, where I work in a dynamic international environment:
- Overseing brand management, encompassing the development and maintenance of brand identity, creation of visual elements, the design system, from logo designs to videos and beyond, ensuring consistency and memorability in consumer recognition.
- Established and spearheaded the formation of the Product Design Department for the EthiFinance Group, implementing foundational structures and frameworks.
- Implementing organizational processes and methodologies aimed at enhancing the Company’s digital services, while championing the adoption of UX Design methodologies across teams.
- Leading product design efforts, including project prioritization, feature definition, and timely delivery, ensuring alignment with business objectives and user needs.
- Managing marketing and communication initiatives, including strategy development, community management (+100% followers in 1 year), and the creation of diverse sales and marketing materials (leaflets, stands, emailings & digital content).
2016-22
Digital UI Manager App & Web
PagesJaunes
During my time at PagesJaunes, I’ve occupied multiple positions:
- Provided comprehensive oversight of PagesJaunes UX/UI design initiatives:
- Directed a team of 5 to 8 designers, ensuring effective collaboration and high-quality output.
- Led UI direction for PagesJaunes.fr and the Android/iOS apps, maintaining visual consistency and enhancing user experience across platforms.
- Offered UX support, conducted trainings, and delivered conferences to promote best practices and ensure team proficiency.
- Developed and maintained the PagesJaunes’ Design System, methodologies, and processes to streamline design workflows and optimize efficiency.
- Conducted User Research:
- Utilized various methods such as remote testing, questionnaires, and video analysis to gather user feedback and insights.
- Analyzed data to provide actionable recommendations to teams and stakeholders, facilitating informed decision-making processes.
- Acted as a Product Designer:
- Collaborated within cross-functional product teams to conceptualize and develop an indoor software solution for sales teams.
- Applied user-centered design principles to create intuitive and effective software interfaces, enhancing user satisfaction and product performance.
2007-16
Brand Manager – Product Designer – UX/UI
OOREKA
Head of the design & UX department of the Ooreka‘s websites from the very beginning, I’ve participated in the growth of Finemedia from 3 persons (CTO, CEO and me) to 45 collaborators and it’s buyout by Solocal Group (PagesJaunes).
Metrics : +450 sites / 17M monthly VU / 1.5M members
- Brand Manager
- Product Design – Functional design + specs
- UX-UI on more than 450 responsive websites
- Management of 3 designers -font-end dev HTML/CSS
2006-11
DA • UX/UI Designer
FREELANCE
- Digital communication Consultant
- Functional design & SEO
- Visual Identity & WordPress websites
2005-06
Directrice artistique
Agence RHW
- HR websites (Veolia, BSPP, …)
- HR communication, leaflets, etc.
2004-05
Art Director
Studio DP.com
Designing book’s covers : Le Livre de Poche, Le Petit Robert, etc.)
2002-04
Graphic Designer
Laboratoire Allerbio
2001-02
Graphic Designer
CETELEM
TRAINING
2020
Scrum Product Owner Certification
International Scrum Institute
2018
Design Sprint Facilitator
Steph Cruchon • Design Sprint Ltd
2017
1 week training: Management Styles
IN HOUSE
2011
Building Responsive Websites: HTML/CSS
Alsacreation
2009
Touch interfaces ergonomy
LUDETIC
2003
DEA Arts des images & art contemporain option image numérique et réalité virtuelle
Université Paris 8
Mention bien. 3D & multimédia.
2002
Licence & Maîtrise Arts et Technologies de l’Image
Université Paris 8
Mention très bien. 3D & multimédia.
2000
BTS Communication Visuelle
Lycée Jeanne d’Arc • Rouen
1998
MANAA, classe préparatoire
école Estienne • Paris