Solène Tessier
Product Design Manager • Head of Design
Alignment with the brand vision & mission
Secondary research
Design
Iteration & outcome
DESCRIPTION
- Inception & Scope of the Project:
- The Publishing Director came with the idea of the creation of a new content type: plant fact sheets.
- Ambition: Develop 600 fact sheets, each dedicated to a distinct plant variety, alongside an alphabetical index page.
- Goal: Drive SEO trafic on the plant names keywords
- Observation & Discovery:
- Methodology: Conducted research to ensure alignment with Ooreka’s brand identity and strategic objectives within a limited resources, budget and time frame.
- Explored the gardening sector through:
- Benchmarking analysis: Identified common queries, prevalent article or books types, and prominent digital platforms.
- Interviewed diverse team members to understand their gardening challenges and aspirations.
- Key Insights:
- Users sought simplified search experiences and personalized recommendations amidst the overwhelming volume of gardening information available.
- Determined that plant fact sheets, with their structured data and simplified search capabilities, could address this need effectively.
- Discovery conclusions
- Identified the main use case:
Users, eager to cultivate plants but lacking expertise, required guidance in selecting plants aligned with their preferences and living conditions. - Innovation: Leveraging on the structured data of a plant fact sheet, introduce a multi-criteria search engine, revolutionizing user experience in the gardening sector.
- Additional goal: Enhance user engagement and retention on the Ooreka platform by providing valuable, tailored content to our audience.
- Outcome: A clear roadmap for design fact sheets that not only informed but empowered users in their gardening endeavors, aligning with Ooreka’s mission of knowledge dissemination and user-centric design. The integration of a multi-criteria search engine represents a pioneering innovation in the gardening sector, elevating the user experience to new heights.
- Identified the main use case:
- Designing the First Version & Iterations:
- Workshops with Experts:
- Collaborated closely with botanists and editors identified to produce the content.
- Conducted workshops to refine functionalities based on expert insights and user needs.
- Icon & Illustration Design:
- Developed icons and illustrations to simplify expert terminology and make the content more approachable.
- Transformed potentially daunting concepts into playful visuals, enhancing user engagement.
- Initial Launch:
- Rolled out the first version of the multi-criteria search engine.
- Launched the first 300 fact sheets, offering users a curated selection of plant information.
- Post-Launch Enhancements:
- Introduced PDF versions and download functionality for fact sheets.
- Resulted in a tenfold increase in user account creations, indicating heightened user interest and engagement.
- Workshops with Experts:
- Designing the First Version & Iterations:
- Workshops with Experts: Conducted workshops to refine functionalities based on expert insights from botanists and editors identified to produce the content.
- Icon & Illustration Design:
- Developed icons and illustrations to simplify expert terminology and make the content more approachable.
- Transformed potentially daunting concepts into playful visuals, enhancing user engagement.
- Initial Launch:
- Rolled out the first version of the multi-criteria search engine.
- Launched the first 300 fact sheets, offering users a curated selection of plant information.
- Post-Launch Enhancements:
- Introduced automated-PDF versions and download functionality for fact sheets.
- Resulted in a tenfold increase in user account creations, indicating heightened user interest and engagement.
- Next:
- Expansion of Fact Sheet Library:
- Continued to expand the fact sheet library to cover additional plant varieties.
- Ensured comprehensive coverage to cater to diverse user interests and preferences.
- Iteration to Search Engine & fact sheets: see the dedicated project
- Expansion of Fact Sheet Library:
ANNONCEUR
Ooreka
TAGET USERS
Debutant to advanced gardener