Product design: a Solocal proprietary sales tool

DESCRIPTION

Since March 2020, I had the opportunity to be seconded part-time in an another department, the Customer Success Department (within Solocal itself), to build a brand new proprietary sales tool to improve the efficiency and the comfort for the Solocal Sales Teams.

I had no access to the end users at the beginning of the project.

However, I was able to audit the tools currently in use and was fully briefed by marketing managers on the product lines.

I work in an Agile Feature Team with a Product Owner, an Architect and up to 5 Developers in an international setting.

During that time, I:

explored the previous tools and and quickly assessed them
analysed the stakeholders needs and the scope of the desired MVP
did some on-site user research by shadowing our telemarketers during 2 days
produced some personas
worked with tha achitect and PO to produce a consistent user journey by anticipating future features
iterated on a target vision through wireframes and interactive prototypes with the team
created a UI/UX kit enabling the developers to implement sur users stories without my input
defined the project UX principles to ensure consistency through time, roadmaps changes and added features (and an eventual change of designer)
created a adaptable and industrialized tool that can host and setup multiple product types

ANNONCEUR

Solocal

Target users

Travelling and office-based sales people